top of page
.Esta página está en Inglés ya que esta basada en las fuentes originales y no deben ser alteradas.
Servir a mi comunidad con respeto, ofreciendo herramientas para que la gente tenga una mejor calidad de vida.
PBS NEWSHOUR COVERAGE
ENCRUCIJADA
Sin Salud No hay nada
Original Idea / Executive Producer / Lead Writer.
The latest in Spanish-language soap operas, or telenovelas, have encased more than typical romance and personal scandal, debuting some very clear messages on health care for Latinos in the U.S., specifically Colorado. Health correspondent Betty Ann Bowser reports on the creators' reasoning in writing beyond the usual storylines
Telenovelas have long been a staple of Latin American media. Now, they are being used in Colorado to communicate public health messages. State officials there have developed a new telenovela called "Encrucijada: Sin Salud No Hay Nada," or "Crossroads: Without Health, There Is Nothing." Writer and Producer Jesus Fuentes and Joanna Lindsay, spokeswoman for the Colorado Department of Health Care Policy and Planning, discuss the marketing strategy with guest host Mandalit del Barco.
Listen to the Interview
Go to website
DENVER, Jan. 28, 2011 /PRNewswire/ -- New episodes of a critically acclaimed, locally-produced Spanish language soap opera will focus on the obesity crisis in hopes of helping viewers better understand what causes obesity and how they can live healthier lives.
The soap opera is called "Encrucijada: Sin Salud, no hay Nada" ("Crossroads: Without Health, there is Nothing").
The Colorado Health Foundation has awarded the soap opera's producers a planning grant to begin working on 24 new episodes. The series follows on the successful airing, on KCEC, Denver's Univision station, of 12 episodes that included messaging around accessing public health services.
"We are thrilled to get this planning funding from the Colorado Health Foundation," said Anne Smith, principal of Evolve Communications, the project director for the soap opera series, known as a telenovela. "Our goal has always been to create compelling television content that also delivers positive public health messages. We've always understood the importance of this series being 'must watch' television for Spanish-language soap opera fans."
The original series, first broadcast in 2009 and rebroadcast in 2010, received international media coverage and numerous awards, including the Colorado Broadcasters Association's 2009 Award of Excellence. Its success can also be measured statistically. "The data collected in the evaluation of 'Encrucijada,' clearly indicated that its audience not only learned a lot about enrollment in public health insurance, diseases, and chronic disease management, but they also showed a very important change in attitude regarding the importance of staying healthy to be able to care for their families," said Dr. Mariana Enriquez, program evaluator.
While primarily focused on obesity and the prevention of obesity-related diseases such as diabetes and hypertension, the new series will model healthy eating and healthy interpersonal relationships. Information on child safety, alcohol abuse prevention and domestic violence will also be incorporated into the storylines of the episodes now being produced.
Collaborators on the project besides The Colorado Health Foundation, Smith and Enriquez-Olmos include Entravision Communications Colorado, Executive Producer Jesus Fuentes and Associate Producer Roberto Manzanillo (La Neta Tierra); Health Content Director Cristina Bejarano, MPH; Call Center Director Fernando Pineda Reyes (CREA Results); and Public Relations Director Erich Kirshner(Kirshner Communications).
Go to website
DENVER, Sept. 10, 2013 /PRNewswire/ -- Supported by Amendment 35 funds, a coalition of Colorado counties is launching the "I Am A Smoke-Free Zone" secondhand smoke campaign this week. The campaign stresses that children are "smoke-free zones."
"It's well established and understood that there is no risk-free level of exposure to secondhand smoke," says Dr. Bill Burman, director of Denver Public Health. "Exposure to children causes more severe and frequent asthma attacks, acute respiratory infections, ear infections and sudden infant death syndrome."
The campaign focuses on four common myths about secondhand smoke:
-
The Myth that blowing your smoke out a window or door prevents secondhand smoke exposure,
-
The Myth that ventilation in a home or car is a good strategy,
-
The Myth that room deodorizers can minimize risk, and
-
The Myth that quitting is the only way to protect my children from secondhand smoke.
There is no risk-free level of exposure to secondhand smoke. Parents can easily protect their kids by never smoking around them. Those who smoke need to be consistent in stepping outside and away from others to reduce the risk of smoke drift and to avoid modeling smoking behavior.
Tobacco causes more than 4,300 deaths every year in Colorado – more than alcohol, AIDS, motor vehicle accidents, illegal drugs, murders and suicides combined. Surveys show nearly one in six Coloradans (17 percent) smoke cigarettes. In Denver County, one in five people ages 18 and older are smokers.
In children aged 18 months or younger, the Centers for Disease Control and Prevention reports secondhand smoke exposure is responsible for an estimated 150,000–300,000 new cases of bronchitis and pneumonia annually and approximately 7,500–15,000 hospitalizations annually in the United States.
The "I Am A Smoke-Free Zone" campaign is being coordinated by Denver Public Health, in partnership with numerous local public health agencies representing the following counties: Adams, Arapahoe, Broomfield, Boulder, Denver, Douglas, Elbert, Grand, Jefferson, Kit Carson, Larimer, Logan, Morgan, Sedgwick, Yuma and Weld.
The campaign is utilizing English and Spanish television, radio, Internet, event sponsorship, outdoor, convenience store and restroom-based marketing to empower residents to protect children from the dangerous chemicals in secondhand smoke.
This campaign is one of several smoking-related public health campaigns now active in Colorado. Amendment 35, approved by Colorado voters in 2004, instituted a tax increase on cigarettes and other tobacco products. The revenue was designated for health care services and tobacco education to improve the health of all Coloradans.
For more information on how to protect children from secondhand smoke to IAmASmoke-FreeZone.org.
.
The Award Winning Second hand Smoke Project
VISIT THE TV REEL
bottom of page